Vbay blogs

​In just one week, we have witnessed two or three trending stories of fake rape allegations that have shaken the public trust. One young woman accused an anonymous man of raping her (for which she survived drinking Sniper) and created a fake support account, successfully mobilizing influencers, celebrities, and activists to rally behind her. In the second story a young man was specifically named and immediately arrested. Only God knows the psychological and physical trauma and abuse he endured before the young woman who accused him finally confessed that the entire story was a lie. While these incidents may point to underlying mental health issues and perhaps, carefully thought out wicked plans to harm others, it does not change a fundamental truth: rape should never be a joke. Many men have been canceled for making rape jokes and many more are in prison from false accusations . The lies of these women trended so wildly that it triggered action from the police, healthcare providers, an...

There was a time in Nigeria when looking out for festivals and tourist destinations were the order of the day. A time when the excitement to travel, visit and experience the beauty of Nigerian cultures, was the norm. A time before the 2009 insurgent attacks that the present generation - GenZ and GenAlpha - can only discover in stories, books, films or social media. Such a time was when Kebbi State's Argungu festival was held annually. After some years of hiatus due to attacks, last week, the festival kicked off again. More than showcasing Kebbi's rich tradition and cultural heritage, the festival is also said to be a symbol of unity and peace, marking the historic peace treaty between the Sokoto Caliphate and Argungu emirate in the 1930s. It boosts local economies through tourism and fishing trade, attracting visitors from Nigeria and beyond. Hopefully it has come to stay. We miss the way things were in the past. Terrorism has dealt a huge blow on Nigeria's tourism potent...

Attention is the new oil in the digital economy. Come with me... 😊 When French President Emmanuel Macron was mocked at the #WorldEconomicForum in #Davos earlier this year for his eyewear, it gained media attention. While the internet argued, the brand behind the glasses saw a surge in searches and direct traffic. Talking about them led to being optimized by the algorithm.🎯 Sometimes, bad press can be a high ROI driver! In a world of #algorithms , high engagement signals relevance to platforms, pushing your brand to audiences you may never reach with "safe" content. Again, criticism and controversy create curiosity. You don’t need a 100% approval rating to cash out. You need a strategy that captures the traffic created by public conversation. Don't focus only on "likes" alone. Look out for reach and relevance, and when the storm is brewing in your direction, you might want to take advantage of it. Image: CNN. #MarketingStrategy #AttentionEconomics #Br...