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IShowSpeed’s Africa tour recently landed in Nigeria, bringing an electric energy that highlighted the "Digital Gap." Many influencers were left asking, "What is Twitch?" or "What is streaming?"—a significant wake-up call for the industry. While we celebrated his 50 million subscriber milestone on our soil, it became evident that many of our "top" creators are lagging in their understanding of this new landscape. Key Lessons: - The world has shifted from static skits to Live Interactive Content. Understanding platforms like Twitch, Kick, and the concept of concurrent viewership is essential; otherwise, you may be playing a 2015 game in 2026. - Influence vs. Fame: Being "Lagos, Abuja, or Nigeria famous" does not equate to global influence. True impact is rooted in community and technical niche. - Strategy over Antics: Speed is a billion-naira machine. Nigeria is the heartbeat of African creativity, but relying solely on "vibes...

It's one thing to have services but another thing to make them active or well known so people can use them.  Even when the system works or services are delivered, if people don't trust them or know about them those services might as well not exist.  The tragic accident that affected boxing champion Anthony Joshua and his companions, who sadly lost their lives, has drawn attention to highway problems in the country which we hope will NOW start getting solved. It reminds us of a recent training of officials from the National Emergency Management Agency - NEMA. A discussion on frequent fires engulfing buildings in the country and how easily people  ignore the existence of fire extinguishers got us suggesting we test NEMA's emergency lines to see if someone would pick. We tried and they worked!  The question then is how many people are aware of these important numbers to call in an emergency in order to save lives and property? It's important the government closes the ga...

With an aim to ensure an elevated  Ramadan Kareem experience for our Muslim Faithful, The following Starwood Hotels in Nigeria; Sheraton Lagos Hotel, Sheraton Abuja Hotel and Four Points by Sheraton Lagos  have put together an enriching package which includes Suhur and Iftar Buffet