Attention is the new currency: Macron's sunglasses surge in sales after backlash

Attention is the new oil in the digital economy. Come with me... 😊

When French President Emmanuel Macron was mocked at the #WorldEconomicForum in #Davos earlier this year for his eyewear, it gained media attention.

While the internet argued, the brand behind the glasses saw a surge in searches and direct traffic. Talking about them led to being optimized by the algorithm.🎯 Sometimes, bad press can be a high ROI driver!

In a world of #algorithms, high engagement signals relevance to platforms, pushing your brand to audiences you may never reach with "safe" content.

Again, criticism and controversy create curiosity. You don’t need a 100% approval rating to cash out. You need a strategy that captures the traffic created by public conversation.

Don't focus only on "likes" alone. Look out for reach and relevance, and when the storm is brewing in your direction, you might want to take advantage of it.

Image: CNN.

#MarketingStrategy #AttentionEconomics #Branding #DigitalTransformation #MacroEffect

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